To the domestically-inclined,
Break out your horseradish everybody! Passover is officially here, bringing with it gefilte fish, chocolate-covered matzo, brisket, and all the other healthy treats you’ve come to associate with the feast of the unleavened bread. In truth, perverse as it might sound, I do look forward to Passover every year, I suppose because it’s a family-centered, home-bound holiday, unlike Rosh Hashanah or Yom Kippur. Plus, I kind of like matzo. You know, until day four, when I start screaming at anyone in a twenty-foot radius eating a croissant.
For the digital scholar, unfortunately, there is no single archive that provides a wealth of Passover-related ephemera, so I’ve had to cast a wide net. For starters, you can get your holiday off to a good start listening to a genuinely catchy album by Julliard and Jewish Theological Seminary grad Gladys Gewirtz. Digitized by FAU’s Judaica Sound Archives, Gewirtz’s Seder Party encourages us all to become “Seder Paraders,” and includes piano accompaniment by Long Island dentist Len Meinwald. (No joke, he continued to record into the eighties!) My favorite song, though, has to be, “Let’s Go Shopping,” an ode to the Passover grocery experience.
Marketers have known for a while that Passover shopping is, indeed, big business. The Reform Advocate reported in 1909 you could see ads for “Chad-Ghadye Ketchup,” named for the popular Passover song. Still Maxwell House has gone down in advertising history for the sheer chutzpah of their now-ubiquitous haggadah. Click here for some scans of an early edition, proclaiming their instant coffee the “Cantors’ Choice for every day enjoyment.” Manischewitz, too, knew a good act to get in on, producing a Yiddish/English pamphlet of Tempting Kosher Dishes for Passover, digitized by the incredible National Yiddish Book Center. Their product line-up hasn’t changed much since then.
Truly, though, you’ve never seen Mr. Peanut looking so jaunty in that top-hat as he does in 46 Ways To Better Passover Meals brought to you by Planter’s Peanut Oil. (But eaters beware : the kosher status of peanut oil is a still a source of rabbinic debate!).
Not all Passover publications are quite so product-placement-heavy. The Internet also hides a countless array of Haggadot. For a sampling, here is one from 1883, one from 1908, one from 1910, and one from the 1920s.
Last but not least, video-lovers can curl out on their couch and watch this rather remarkable footage from the 1969 Freedom Seder, organized by Rabbi Arthur Waskow in a black church on the anniversary of Martin Luther King, Jr.’s assasination. And you can thank another underappreciated digital resource, my parents, forwarding me Martha Stewart’s tour of the Streit’s Matzoh Factory.
Yours in recline,